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At the Juelsminde harbour, you are welcomed inside a world of lovely fashion, crafts and delicacies. In this beautiful shop on the water’s edge, you find all the good brands for both men and women.

When the wardrobe need renewing

At Sjørs, you can be dressed from top to bottom in the latest cuts from the most modern brands. The largest fashion shop in town has departments of both men’s and women’s fashion. Whether you are looking for everyday wear or a party, you will find it here.

The friendly shop assistants are ready to help you with their significant experience and professional expertise. As a customer, you are guaranteed a good eye for quality and advice on personal style.

If you are a woman, you can shop brands like Tommy Hilfiger, Didriksons, Gant and Holebrook Sweden.

Men can update their wardrobes with brands like Elsk, Selected and Knowledge Cotton Apparel.


Much more than fashion

Sjørs is a shop exuding cosiness and atmosphere. In addition to fashion, you can treat yourself to various lifestyle products. Find the product you miss in your home décor in the selection of arts and crafts. Or let yourself be tempted by Sjørs’ lovely delicacies and specialty items from brands such as Løgismose and Hr Skov.


The best location in East Jutland

Sjørs is literally located on the water’s edge at the busy and atmospheric Juelsminde marina. There is always a buzz during the summer with happy tourists who want to take in the maritime atmosphere, want to laze on the fine beach or want to enjoy a good meal at one of the many good eateries. Sjørs is at the heart of one of Denmark’s most vibrant summer El Dorados and helps to create the unique atmosphere of the town.


Quality and service since 1993

Sjørs first opened its doors back in 1993 at the centre of Horsens. In 2015, the decision was made to move address to the beautiful premises in Juelsminde from where the owners use their extensive experience to always provide you with a good experience with their good, friendly and competent service.  

At Sjørs’ Facebook, you can see their opening hours as well as a selection of the many brands available in the shop.